Web Content Accessibility Guidelines (WCAG) can be tricky to navigate. That’s why Scribely is here to make the process of creating accessible content easy for you. We believe in helping our clients deliver a great user experience for their customers while also improving their Search Engine Optimization (SEO). Our staff of expert writers understand how to describe visual web content for print disabled users and incorporate strategic keywords to attract more customers.
One of our core beliefs is that accessibility features work best for customers and search engines when they are written by humans for humans. Scribely has a unique style and approach that infuses storytelling with content marketing. The result? Accessible visual content that delivers a higher image ranking in Google searches.
We specialize in four key areas to help businesses of all sizes improve visual accessibility:
1. Websites
Every great website design has a mix of visual and textual content. Visuals help break up text and define your brand. However, without the proper accessibility attributes, your site’s SEO suffers in three ways:
- Poor User Experience (UX). Blind and low vision users rely on screen readers that use accessibility attributes to interpret visual content. If your site is inaccessible, the visually impaired have an unsatisfactory experience with your site and UX suffers.
- Absence from Google Image searches. Search engine crawlers rely on alt attributes to categorize images. Accessibility alt attributes for images are as follows: Image Descriptions (Alt Text), Alt Titles and Image File Names. Without these, your content will not be categorized to appear in image search results.
- Lower Search Algorithm. Alt attributes are a great opportunity to include your site’s specific and branded keywords. Without consistent and ample usage of keywords, you are missing out on your chance to use SEO tagging and appear in relevant search results.
Scribely can help. We start by conducting a thorough review of every image on your site. Then we add the proper alt attributes, making sure to incorporate as many data-driven keywords as possible. Each attribute provides an opportunity to use keyword-rich description. Scribely is skilled at providing alt attributes for all images, including infographics, memes, advertisements and beyond – we cover it all. We can work directly with businesses to improve their site’s accessibility, or collaborate with marketing agencies looking to provide ADA and image SEO services for their clients.
2. eBooks
Visuals in eBooks often include a wide range of subject areas and levels of complexity. We work with trade and academic publishers alike to ensure that all visual content is compatible with screen reader technology.
Does your book have compelling images or graphics on the front cover, inside flaps or centerfold? We’ll add the proper image descriptions so the digital version of your book is accessible for all.
Through the addition of alt attributes and image captions for academic materials like textbooks and journal articles, we ensure that students with visual impairments or learning disabilities benefit from all the book has to offer.
Auto-generated image descriptions that use artificial intelligence (AI) technology often present the visual content in a dry or inaccurate manner. Our writers are trained to navigate the nuances of effective and engaging image descriptions to capture the meaning and purpose of each visual on the page.
We partner with companies like SAGE Publishing and XYZ Textbooks to publish accessible academic materials for all students. We are also happy to collaborate with digital publishing service providers like Typefi to deliver accessible content solutions.
3. Audiobooks
In a Deloitte study, it is projected that the audiobook market will grow by 25% in 2020. Scribely is prepared to help publishers and producers meet the rise in demand and make audiobook publications accessible.
Producing high-quality audiobooks at scale is challenging enough. Scribely helps streamline the process by writing content for missing image descriptions. With our “human” approach, we make sure our accessibility features flow with the author’s voice and narrator’s transcript.
We love companies like Deyan Audio that are bringing accessibility into the mainstream with audiobook production services that include image description. Gone are the days of skipping over visuals and relying on supplementary materials. Visuals are a part of the story. Follow the trend and make sure your book is inclusive.
4. Audits
In the past five years, there has been a surge in web accessibility lawsuits. In California, specifically, small and large businesses alike are facing lawsuits under the California Unruh Civil Rights Act. Scribely’s staff is well-versed in Web Content Accessibility Guidelines (WCAG). We understand the legal requirements and are prepared to help businesses like yours.
Was your website audited for missing accessibility features or captions? We provide solutions to help you meet your remediation requirements and get you back on track in no time.
Looking for ways to get ahead of the curve to avoid future lawsuits? We’ll assess the existing visual content on your business’ website. If we identify any missing or incorrect alt attributes, we’ll fix them right away. And our trustworthy writers help you achieve the business benefits of accessible content by providing innovative descriptions that are specifically tailored to your brand.
Finally, we collaborate with accessibility service providers looking to offer a solution for image description remediation.
Conclusion
Scribely is your secret weapon for content accessibility and discoverability. We are based in California’s Bay Area, with easy access to businesses in San Francisco, Los Angeles and San Diego. We operate entirely online and are prepared to deliver fast, reliable solutions remotely. Whether you’re looking to improve the accessibility of your eBook and audiobook publications or make your web content navigable and optimized for search engines – we’ve got this.
Interested in learning more about how the experts at Scribely can help you meet your accessibility goals? Contact us today for more information!
